Business Intelligence Toolkit
E-commerce & Marketing
Calculators
Instantly calculate every metric that drives your store's growth — from margins and ROAS to LTV and break-even points.
6
24+
60+
Category 01
Profit & Margins
Understand how much you actually keep from every sale.
Gross Profit Calculator
Calculate gross profit and gross margin from revenue and COGS.
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$
Gross Profit
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Gross Margin
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Markup %
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Net Profit Calculator
Subtract all operating expenses to see true bottom-line profit.
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$
%
$
Net Profit
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Net Margin
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Taxes Paid
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Break-Even Calculator
Find how many units you must sell to cover all fixed costs.
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$
$
Break-Even Point
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Revenue Needed
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Contribution Margin
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Target Margin Pricing
Find the selling price needed to hit your desired margin.
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%
Required Selling Price
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Markup %
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Profit per Unit
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Category 02
Advertising & ROAS
Measure your ad spend efficiency and optimize for growth.
ROAS Calculator
Return on Ad Spend — how much revenue each ad dollar generates.
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$
ROAS
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ROI %
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Revenue per $1 spent
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CPC / CPA / CPM Calculator
Calculate cost-per-click, cost-per-acquisition, and cost-per-thousand impressions.
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CPC
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CPA
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CPM
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Break-Even ROAS
The minimum ROAS required to cover all product and operational costs.
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$
$
Break-Even ROAS
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Max Allowable CPA
The most you can spend to acquire a customer without losing money.
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%
%
Max Allowable CPA
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Gross Profit / Order
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Buffer (Net Target)
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Category 03
Customer Metrics
Understand the value and behavior of every customer relationship.
Customer Lifetime Value (LTV)
Project the total revenue you can expect from an average customer.
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%
Customer Lifetime Value
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LTV (Revenue)
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LTV (Profit)
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Customer Acquisition Cost (CAC)
Total cost to acquire a new customer across all marketing channels.
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CAC
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Churn Rate Calculator
Measure how fast you're losing customers over a time period.
Monthly Churn Rate
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Retention Rate
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Avg Customer Life
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NPS Score Calculator
Calculate your Net Promoter Score from survey responses.
Net Promoter Score
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Promoter %
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Detractor %
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Category 04
Pricing & Discounts
Set prices strategically and model the impact of promotions.
Discount Impact Calculator
See how a price reduction affects margin and required sales volume.
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%
$
New Selling Price
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Old Margin
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New Margin
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Extra Units Needed
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Margin Loss
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Bundle Pricing Calculator
Price a product bundle to hit your margin targets.
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$
%
$
Bundle Price
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Bundle Margin
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Savings for Buyer
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Psychological Pricing
Find the ideal charm price using common psychological pricing strategies.
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Recommended Price
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AOV Upsell Planner
Model the revenue impact of increasing average order value.
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%
Additional Monthly Revenue
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New AOV
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Annual Uplift
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Category 05
Conversion & Funnel
Diagnose and optimize every stage of your sales funnel.
Conversion Rate Calculator
Overall website or landing page conversion performance.
Conversion Rate
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Email Marketing Calculator
Track open rate, CTR, and revenue per email sent.
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Open Rate
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CTR
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RPE
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Funnel Drop-off Analyzer
Identify exactly where you're losing people in your purchase funnel.
Overall Conversion
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SEO ROI Calculator
Estimate the revenue return from your organic search investment.
%
$
$
Monthly Organic Revenue
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SEO ROI
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Revenue per Visitor
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Category 06
Inventory & Operations
Optimize stock levels, reorder points, and operational efficiency.
Economic Order Quantity (EOQ)
The optimal order size that minimizes total inventory holding and ordering costs.
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$
Optimal Order Quantity
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Orders per Year
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Total Annual Cost
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Reorder Point Calculator
Know exactly when to reorder so you never run out of stock.
Reorder Point
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Sell-Through Rate
The percentage of inventory sold vs. what was received — key for retail health.
Sell-Through Rate
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Units Remaining
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Performance
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Inventory Turnover Ratio
How efficiently you cycle through your inventory over the period.
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$
Inventory Turnover
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Days Sales of Inventory
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Rating
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